Choice a Online Community (OC) & Working definition of online identity
In this session of study, I selected a forum from a popular OC, Mitbbs.com. Mitbbs.com is a Chinese bulletin board system site. The majority of its users are overseas Chinese. The focus of this particular forum, mitbbs.com/jobhunting, is for people to exchange information regarding job hunting. It contains a wide range of job related topics. The OC contributors are from different professions, education levels, geographical locations, and etc. One main reason that I chose this particular forum instead of some other more popular forums, such as fashion or movies, is that people maintain a high level of awareness of their online identities while they participate in job hunting related conversations.
For instance, a person might not worry too much about exposing her fashion taste or favorite celebrities. And posting false information of what kind of movie one likes is not that big of a deal. This might change over time, and others understand and expect this change rather than associating mis-matched profile with dishonesty. In the job hunting forum, however, if there are two different versions of a person's education background, other would likely to doubt this OC participant's honesty.
As Signals in Social Supernets pointed out, different social network sites (SNSs) have different online identity models. The paper compared the following two kinds as examples. LinkedIn is for professionals. It has no photographs, the profiles are resumes of education and work, and the comments are in the form of testimonials from co-workers. Identity is firmly tied to one's professional self, and there is limited ability to explore other people's networks. On the other hand, MySpace is popular among young people, and it has a very different atmosphere. Its profiles feature photographs, music, and embedded programs, and users can explore the network far beyond their own acquaintances.
Use Scenario #1
In comparison of these two sites, LinkedIn and MySpace, mitbbs/jobhunting has an online identity system somewhere in between. Similar to LinkedIn, it does not feature in sharing photographs or personal interests. Users are not required to fill out the profile's page, or make them viewable to all.
The screenshot above shows the personal profile for a user with an id “huaifans”. It has the following entries, contact, interests, education background, working experiences, blog, joined clubs, and posted articles. This user didn't fill out his contact, interests, education background, or working experiences. And he didn't grant public the right to view his blog, joined clubs, or posted articles.
This is a rainy day scenario of this approach, since we failed to obtain this user's professional identity by browsing his profile. The sunny day scenario of this approach is discussed in the last section.
This is actually fairly common on mitbbs.com/jobhunting. It is unlike LinkedIn, Monsters, or any other specialized sites, which are resources for both employers and job hunters. The active participants in this forum are mostly job hunters. So, they would not feel the need to publish their professional experiences in a public way. Most of them still maintain these personal information, and have them available to employers who occasionally visit this site.
Use Scenario #2
If the users do publish their profiles then the identity model is straightforward. If they don't have these information available, then for the public, we don't get to see detailed information about this user. But it still won't be hard to obtain a rough knowledge of the user's professional identity. We could take a look at a users activities on the OC and hence have a rough idea of his professional identity.
In addition, as Signals in Social Supernets pointed out, self-description featured profile are easily perceived, but are composed of conventional signals and easily faked. Others, such as the network and communication patterns of everyone connected to the individual, are more reliable. So, we now take a look at these activities.
The screenshot above shows a list of favored articles marked by “huaifans”. I briefly translated the first several entries as below.
1. Microsoft onsite interview reflections
2. A Google interview question
3. I don't understand this answer of a Google's interview question.
4. What does this mean? (during Google's phone interview)
5. Google's phone interview questions
6. Qualcomm's phone interview reflections
This is a sunny day scenario of this approach, since we successfully obtained a rough knowledge of the professional identity of this user by going through article tiles that this user marked as favorite.
The screenshot above shows a list of articles posted by this user retrieved by searching his id in this job hunting forum. It contains new threads and comments from this user about Google's job application and onsite interviews. This is be a sunny day scenario for this approach, since we successfully obtained a rough professional identity of this user by searching for all articles that he posted and commented.
With these two methods, it's not hard to derive that this user is a computer science professional, and he is in the process of looking for a company job. Furthermore, organizations on the west cost seem to attract to him.
Use Scenario #3
Like LinkedIn, mitbbs.com/jobhunting forum is not featured to share photos or personal interest, but focuses on a professional side of the user's identities. On the other hand, however, mitbbs/jobhunting is similar to MySpace in the sense that its users can explore the network far beyond their own acquaintances. Anyone can look around and find people with similar job interests or professional background. This provides a rich environment for the users to contact and make friends with people in either a private or public way.

The screenshot above shows a private message sending to the user with id “huaifans” and asking for sharing some of his recourse. This is common as a way to get to know a user's identity further. This way we could share some of his resources, and have a look at his profile, blog, and joined clubs. As mentioned in the first scenario, when an employer is interested in advertising a position, usually, he would post the position and have private conversations with potential employees through the messaging feature of this forum.
Wellman at al.'s sense of networked individualism
This empirical study agreed with Wellman with respect to his opinion on networked individualism in the The Social Affordances of the Internet for Networked Individualism paper, Internet use is reinforcing the preexisting turn to societies in the developed world that are organized around networked individualism rather than group or local solidarities. With resources like mitbbs.com/jobhunting, a job hunter no longer have to go to workshops, study groups, or any other real-world people networks to obtain knowledge that he needs. He could accomplish the learning in a much more efficient fashion.
As the The Social Affordances of the Internet for Networked Individualism paper argued, the developing personalization, wireless portability, and ubiquitous connectivity of the Internet all facilitate networked individualism as the basis of community. The cost of travel and getting to know group members is a time-consuming procedure, with the right OCs one can bypass these steps. Changes in the nature of computer-mediated communication both reflect and foster the development of networked individualism in networked societies. A person doesn't have to follow his group, his group follows him with easy accessible mobile technology nowadays.
How is online identity shaped and expressed through interactions in this community?
As discussed in three scenarios, there are multiple ways a user can shape his identity. The most direct way is by filling out the profile page, as demonstrated in scenario #1. The listed items might not be enough to describe an individual to his satisfactory. In this study, I found people publishing their personal websites in either their profile pages or in their signature fields. The personal websites are sometimes school pages, blog pages, sometimes even their facebook pages. This way, getting to know this individual is a very straightforward job.
The screenshot above shows the profile page and signature field of a user with the id “kaymiliu”. This user not only fill out his contact and personal interests, he also provided the link to his personal blog, which contains pictures, articles, detailed profiles of him. This is a sunny day version of the example in scenario #1.
Besides information provided in these fields, we can also track this user's activity. As the article Signals in Social Supernets mentioned, this is a more trustworthy and reliable way of knowing a user's identity. Besides the screenshot provided in scenario #2, the following screenshots demonstrate more features that helps us tracing a user's activities on this OC.
The screenshot above shows the incomplete list of public viewable friends of the user with id “kaymiliu”. Knowing someone's friends helps in knowing him.
The sreenshot above shows the incomplete list of public viewable blog entries that the user with id “kaymiliu” is maintaining. Last but not least, the users could always contact, in a private way, someone that seems interesting to know more about. This is demonstrated in the scenario #3 above.