Monday, April 18, 2011

Management and conflict

Choice a Online Community (OC)

In this session of study, I continued to use Mitbbs.com as my case study online community (OC). Mitbbs.com is a Chinese bulletin board system site. The majority of its users are overseas Chinese. Different from previous sessions, in this session, I used data collected from different forums on Mitbbs.com. Most of them exhibit similar governing rules. Some of them are imposed by the system, some of them are developed by the users over time, and some of them are originated from user contributions and have now become part of the official rules.

The Official Rules Governing the OC

Mitbbs.com provides a general set of rules that governs the site, and make these rules easily accessible to the users. These rule contain a wide range of guidelines. For instance in the “User Registration Obligations” section, it is stated the following.
  1. Provide true and accurate information when registering in Unknown Space (Mitbbs.com).
  2. Maintain and update registration information constantly to keep it true, accurate and current.
  3. If Unknown Space suspects that registered information is untrue, inaccurate, not current or incomplete, Unknown Space has the right to suspend or terminate your account and refuse any and all current or future use of the Service.
  4. Unknown Space is concerned about the safety and privacy of all its users, particularly children. Children under age 14 are not allowed to register and visit Unknown Space without parents' or guardians' consents.
Another example of such rules for governing the site can be found in the “Member Conduct Agreements” section. Copied below is a list of such rules that users are supposed to follow.
  1. do not violate any local laws and regulations of Unknown Space and of your location,
  2. do not infringe other's intellectual property or property right,
  3. do not reveal other's privacy and identity,
  4. do not contain harmful, abusive, hateful and obscene language,
  5. do not seduce minors or harm minors,
  6. do not transmit or upload advertisements of any kind, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation,
  7. do not transmit or upload virus or do anything that may damage the operation of Unknown Space,
  8. do not disrupt the order of Internet forum, chat room and other services,
  9. do not forge information or mislead users and the public,
  10. do not stalk another and store personal data of other users,
Mitbbs.com retains the right to remove or block any content under its sole discretion. The following link contain the full version of these rules.
http://www.mitbbs.com/tos.htm

The User Developed Rules Governing the OC

These are the rules specified by the system, although whether or not the users would always follow them is another story. Besides these rules, the users could form their own “governments” and the system provides the “governors” different levels of higher privileges. These “governors” are selected from a pool of volunteered candidates. Usually each forum has a “government” with three or four “governors”. 

For example, in the Mitbbs.com/CS forum, a veteran user who has shown a good knowledge in CS and has answered many questions would have a high rank and good “mileage” score. In other words, he would have a good chance in the “governor” election for the CS forum, assuming he would like to volunteer for that position. 

One example of a “governor's” power is that he could evaluate and decide a post is not appropriate for this forum and delete it without the permission from its author. Another example is that a “governor” could judge a particular user's behavior and restrict his rights to post if necessary, e.g., spam accounts.

Examples of Rules Been Broken.

There are many cases when the rules are broken but usually they are not reported or punished, as long as the user does not have bad intentions and this action does not cost any inconvenience of other uses.

-- True Identity --

One of the governing rules stated that the user are supposed to always provide true and accurate information when registering in Mitbbs.com, as well as maintain and update registration information constantly to keep it true, accurate and current. In reality, very few people are doing this. And many people have multiple accounts. For instance, for my study, I registered for an account and it is different from what I have previously. I just need to provide a different user name and email account to go through the validation check. Since these days many people have multiple email accounts, having fake identities is common and allowed implicitly.

If I were in the administration's position, I would approach this issue a little bit differently from how it is treated right now. Sine there is not way to stop people from registering for multiple accounts, the OC could be more strict about deleting accounts. Of course, this is only applicable for well-established OC that already has a large user base.

Basically, I would go for two criteria of removing accounts. The first criteria is for accounts that haven't been used for a long time. A very possible reason for this to happen is that the user registered multiple accounts for various reasons at one time and he would not be able to remember all of them and use all of them in a regular bases. The second criteria will be discussed with the following section.

-- No Advertisements --

Another rule stated that transmitting or uploading advertisements of any kind, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation is not allowed. This rule is overall pretty strictly applied to each forum on Mitbbs.com. And it is done mostly by the forum “government” discussed in the previous section.


The screenshot above shows an example of the “governor's” power. The user with id “yidingjizhu” is volunteering for the leading “Governor” position in the Mitbbs.com/Pets forum. This indicates “yidingjizhu” is generally trusted by the other users due to his previous OC activities. He restricted the user with id “xiaopie” from posting any threads or comments on the Mitbbs.com/Pets forum for 14 days. This action is caused by the fact that “xiaopie” is suspected of abusing the forum for advertising purposes.

If I were in the administration's position, I would imposing a more strict rule for removing accounts. This is the second criteria following the previous section. Basically, I would attempt to remove an user account if it has violated rules and gotten punished for doing so repeatedly. Every time an account violates some rules, such as spamming, it would be punished by restricting reading or writing permissions. If a user has only one account then he would be very careful about committing inappropriate actions, since this would cause him not being able to use the OC. Only when the user has multiple accounts, he would not care about these punishments and hence not being careful with his actions.

-- Rating for Posts --

Just like Obfuscatocracy: A stakeholder analysis of governing documents for virtual worlds mentioned, the features provided by the SNSs are not always used as they are intended to. Some of them might get abused, and some other might get ignored. 

The rating system on Mitbbs.com is in the second category. This rating mechanism is similar to the Amazon rating system discussed in the How Oversight Improves Member-Maintained Communities paper. Basically, when a user reads a post, he could comment on it and express his own opinion. But in many cases, the reader would not bother commenting if there's nothing special to say. This rating mechanism provides a way for a reader to still express his overall opinion by just one click on the “agree” or “disagree” button. This mechanism is not used at all on Mitbbs.com. In additions, the system can not prevent users from clicking the “agree” or “disagree” multiple times with their different OC identities. Overall, this feature is been ignored.


The screenshot above demonstrates this rating mechanism on Mitbbs.com. The “flower” button indicates agreement and the “foot” button indicates disagreement. As we see nobody rated this thread, although this thread itself attracted many responses and going through the responses I noticed many strong opinions, either agree or disagree. This thread is basically discussing whether or not there will be any major breakthroughs in artificial intelligence with in our lifetime. This author doesn't seem to think so.

If I were in the administration's position, I would delete this feature as it is not used.

Unwritten Rules

The “governors” would sometimes refer to the official set of rules governing the site for guidelines of his action. Many other times, he would tend to judge an issue with his own “human” opinion. So there are many unwritten rules. The following list give a demonstrations of such rules.

  1. Unrelated discussion is not encouraged. For example, in the Mitbbs.com/CS forum, a lengthy discussion about Macy's shoe department would be considered appropriate, and it would likely to draw a warning from one of the CS “governors”.

  2. Meaningless lengthy posts are not encourages. For example, A user made an ASCII art and it was accidentally scrambled when posting onto the forum. This would result in a long and non-sense post, which would draw the attention of the OC “governors”. Of course, if it is really an ASCII art, this user can easily explain the situation and not being punished.

  3. Repeated information is not encouraged. For example, some one posed his resume template on the Mitbbs.com/jobhunting forum, and asked for suggestions. After some time there weren't as much responses as he had hoped. He would likely to post the same information again. Repeating once might be OK but a lot more than that would get him in trouble.

  4. Posting violent or nude content without subject line specification is not allowed. Over time, the OC users developed this rule. This is a helpful, and can be imposed by human “governors”. This rule prevents cases such as accidentally opening such contents in front of children. Children under 14 are not allowed to register.

  5. Sending private unrelated emails to other users may get reported and suspected as spamming. Basically, the private email account of a user is visible by all other users. If a user thinks there is any inappropriate messages through this email channel, he could report the sender to the “governor”.


There are yet many other unwritten rules applied on different forums of Mitbbs.com. Some of them are forum specific, such as the rules in Mitbbs.com/exchange forum, which was discussed in the Social role, capital and trust session. This forum is different as money is involved. Some of the rules are not often encountered. For example, users can commit “suicide” for his certain account. Basically, a user can announce that a particular id is not going to be used anymore. Sometimes, this is to stop people from contacting them this way. This action can not be taken more than once.

Sunday, April 3, 2011

Online identity and interaction

Choice a Online Community (OC) & Working definition of online identity

In this session of study, I selected a forum from a popular OC, Mitbbs.com. Mitbbs.com is a Chinese bulletin board system site. The majority of its users are overseas Chinese. The focus of this particular forum, mitbbs.com/jobhunting, is for people to exchange information regarding job hunting. It contains a wide range of job related topics. The OC contributors are from different professions, education levels, geographical locations, and etc. One main reason that I chose this particular forum instead of some other more popular forums, such as fashion or movies, is that people maintain a high level of awareness of their online identities while they participate in job hunting related conversations. 

For instance, a person might not worry too much about exposing her fashion taste or favorite celebrities. And posting false information of what kind of movie one likes is not that big of a deal. This might change over time, and others understand and expect this change rather than associating mis-matched profile with dishonesty. In the job hunting forum, however, if there are two different versions of a person's education background, other would likely to doubt this OC participant's honesty.

As Signals in Social Supernets pointed out, different social network sites (SNSs) have different online identity models. The paper compared the following two kinds as examples. LinkedIn is for professionals. It has no photographs, the profiles are resumes of education and work, and the comments are in the form of testimonials from co-workers. Identity is firmly tied to one's professional self, and there is limited ability to explore other people's networks. On the other hand, MySpace is popular among young people, and it has a very different atmosphere. Its profiles feature photographs, music, and embedded programs, and users can explore the network far beyond their own acquaintances.

Use Scenario #1

In comparison of these two sites, LinkedIn and MySpace, mitbbs/jobhunting has an online identity system somewhere in between. Similar to LinkedIn, it does not feature in sharing photographs or personal interests. Users are not required to fill out the profile's page, or make them viewable to all. 


The screenshot above shows the personal profile for a user with an id “huaifans”. It has the following entries, contact, interests, education background, working experiences, blog, joined clubs, and posted articles. This user didn't fill out his contact, interests, education background, or working experiences. And he didn't grant public the right to view his blog, joined clubs, or posted articles.

This is a rainy day scenario of this approach, since we failed to obtain this user's professional identity by browsing his profile. The sunny day scenario of this approach is discussed in the last section.

This is actually fairly common on mitbbs.com/jobhunting. It is unlike LinkedIn, Monsters, or any other specialized sites, which are resources for both employers and job hunters. The active participants in this forum are mostly job hunters. So, they would not feel the need to publish their professional experiences in a public way. Most of them still maintain these personal information, and have them available to employers who occasionally visit this site.

Use Scenario #2

If the users do publish their profiles then the identity model is straightforward. If they don't have these information available, then for the public, we don't get to see detailed information about this user. But it still won't be hard to obtain a rough knowledge of the user's professional identity. We could take a look at a users activities on the OC and hence have a rough idea of his professional identity.

In addition, as Signals in Social Supernets pointed out, self-description featured profile are easily perceived, but are composed of conventional signals and easily faked. Others, such as the network and communication patterns of everyone connected to the individual, are more reliable. So, we now take a look at these activities. 


The screenshot above shows a list of favored articles marked by “huaifans”. I briefly translated the first several entries as below. 
1. Microsoft onsite interview reflections
2. A Google interview question
3. I don't understand this answer of a Google's interview question.
4. What does this mean? (during Google's phone interview)
5. Google's phone interview questions
6. Qualcomm's phone interview reflections
This is a sunny day scenario of this approach, since we successfully obtained a rough knowledge of the professional identity of this user by going through article tiles that this user marked as favorite.


The screenshot above shows a list of articles posted by this user retrieved by searching his id in this job hunting forum. It contains new threads and comments from this user about Google's job application and onsite interviews. This is be a sunny day scenario for this approach, since we successfully obtained a rough professional identity of this user by searching for all articles that he posted and commented.

With these two methods, it's not hard to derive that this user is a computer science professional, and he is in the process of looking for a company job. Furthermore, organizations on the west cost seem to attract to him.

Use Scenario #3

Like LinkedIn, mitbbs.com/jobhunting forum is not featured to share photos or personal interest, but focuses on a professional side of the user's identities. On the other hand, however, mitbbs/jobhunting is similar to MySpace in the sense that its users can explore the network far beyond their own acquaintances. Anyone can look around and find people with similar job interests or professional background. This provides a rich environment for the users to contact and make friends with people in either a private or public way.


The screenshot above shows a private message sending to the user with id “huaifans” and asking for sharing some of his recourse. This is common as a way to get to know a user's identity further. This way we could share some of his resources, and have a look at his profile, blog, and joined clubs. As mentioned in the first scenario, when an employer is interested in advertising a position, usually, he would post the position and have private conversations with potential employees through the messaging feature of this forum.

Wellman at al.'s sense of networked individualism

This empirical study agreed with Wellman with respect to his opinion on networked individualism in the The Social Affordances of the Internet for Networked Individualism paper, Internet use is reinforcing the preexisting turn to societies in the developed world that are organized around networked individualism rather than group or local solidarities. With resources like mitbbs.com/jobhunting, a job hunter no longer have to go to workshops, study groups, or any other real-world people networks to obtain knowledge that he needs. He could accomplish the learning in a much more efficient fashion. 

As the The Social Affordances of the Internet for Networked Individualism paper argued, the developing personalization, wireless portability, and ubiquitous connectivity of the Internet all facilitate networked individualism as the basis of community. The cost of travel and getting to know group members is a time-consuming procedure, with the right OCs one can bypass these steps. Changes in the nature of computer-mediated communication both reflect and foster the development of networked individualism in networked societies. A person doesn't have to follow his group, his group follows him with easy accessible mobile technology nowadays.

How is online identity shaped and expressed through interactions in this community?

As discussed in three scenarios, there are multiple ways a user can shape his identity. The most direct way is by filling out the profile page, as demonstrated in scenario #1. The listed items might not be enough to describe an individual to his satisfactory. In this study, I found people publishing their personal websites in either their profile pages or in their signature fields. The personal websites are sometimes school pages, blog pages, sometimes even their facebook pages. This way, getting to know this individual is a very straightforward job.

The screenshot above shows the profile page and signature field of a user with the id “kaymiliu”. This user not only fill out his contact and personal interests, he also provided the link to his personal blog, which contains pictures, articles, detailed profiles of him. This is a sunny day version of the example in scenario #1.

Besides information provided in these fields, we can also track this user's activity. As the article Signals in Social Supernets mentioned, this is a more trustworthy and reliable way of knowing a user's identity. Besides the screenshot provided in scenario #2, the following screenshots demonstrate more features that helps us tracing a user's activities on this OC.


The screenshot above shows the incomplete list of public viewable friends of the user with id “kaymiliu”. Knowing someone's friends helps in knowing him.


The sreenshot above shows the incomplete list of public viewable blog entries that the user with id “kaymiliu” is maintaining. Last but not least, the users could always contact, in a private way, someone that seems interesting to know more about. This is demonstrated in the scenario #3 above.